They ask ChatGPT, and it answers from a handful of sources. We find out which sources those are in your category — then we put you in them. Including the UK nationals.
Ranking first is worth less every quarter, because the answer now sits above the results and the user never scrolls. What matters is whether the model names you when it answers — and models don't cite the sites that bought the most links. They cite publishers.
The difference between content that ranks and content that fills a page isn't the model — it's what goes in before a word gets written. We've spent two years building that layer, and it's the reason our clients' articles read like a person with twenty years in the trade wrote them.
Before anything is written we build a proprietary knowledge base around your business — your positioning, your expertise, the things you'd argue about with a competitor. It's the step every other agency skips.
Not a tool export. We map what your buyers actually ask — of Google and of the models — and build the content plan against that.
Our system has taken brand-new websites to the top of Google — not aged domains with fifteen years of history behind them. New builds, from nothing.
Reactive angles pitched to journalists on live stories. When it lands you get the coverage, the syndication, and an "as featured in" row that lifts conversion across your whole site.
Every article is repurposed into social content automatically, so you post consistently without anyone on your side having to think about it.
No setup fees, no per-article charges, no "press is extra." One monthly number, rolling, 30 days' notice. Most clients start on Authority.
For agencies who'd rather outsource the press than build a team for it, and for brands who already have SEO covered. Same placements, same titles, no retainer. White-label as standard — your client never hears our name.
Packs never expire and can be split across as many clients as you like. Volume pricing available above 12 — talk to us.
Nationals and major titles. No DR30 blogs, no guest-post farms, no private networks. If we can't place you somewhere worth being, we don't place you.
One story typically syndicates across three to four titles. At £600 a placement that's roughly £170 per title reached — well under what a single mid-tier link costs elsewhere.
Unbranded reporting or reports in your branding. We never contact your client and never approach anyone you introduce us to.
An authorised dealer listing barely a hundred of the products they actually sell. We scraped and rewrote six full manufacturer catalogues, deduped them against the live store and delivered import-ready files — turning a brochure site into something that can answer thousands of specific product questions.
We are running the full citation method on a London brand: a baseline of which sources the models cite for their buying questions, targeted placements in those exact sources, and a 60-day before-and-after read on whether the citations moved.
A services business that ranked for its brand and almost nothing else. Technical fixes, a rebuilt Google Business Profile and a local content base aimed at the searches that end in a quote request. Baseline measured before we touched anything.
NoClicks did a great job for us. We had lost our rankings due to the Google updates, but within 12 months we were way ahead of where we had been previously.
A meaningful number of the businesses we speak to don't have an SEO problem. They have a website that physically can't hold a ranking — slow, badly structured, built on something that fights back. Pouring content into it is throwing your money away, and we'll tell you so before we take a retainer.
When that's the diagnosis, we rebuild it. Fast, modern, structured to rank from day one — and wired into the same automation that runs your content. Then the retainer actually works.
We don't promise DoFollow links. These are genuine editorial placements, so the publisher decides the link attribute. You'll be told the status of every placement. Anyone guaranteeing DoFollow on national press is paying for it and calling it PR.
We don't promise a specific title. Reactive outreach doesn't work to a shopping list. We promise national coverage from the tier above — and that unpredictability is precisely why it's real editorial rather than an advertorial.
SEO on a broken site is pouring water into a bucket with a hole. If your site can't hold rankings, we'll tell you that before we take a retainer, even when it costs us the sale.
This takes six months to compound. Press lands quickly. Rankings don't. If you need leads next week you need ads, and we'll say so.
Free AI visibility audit. We run your sector through the citation data and send you the publications ChatGPT, Perplexity and AI Overviews actually pull from — plus where you currently stand. No call required to get it.
Or just email info@noclicks.co.uk — no call required either way.